GWI Core 1 Survey
Online Purchase Drivers
Choose audience:
When shopping online, which of these features would most increase your likelihood of buying a product?
Free delivery
51.8%
Coupons and discounts
40%
Reviews from other customers
33.3%
Easy returns policy
Quick / easy online checkout process
Next-day delivery
Loyalty points
Lots of "likes" or good comments on social media
Knowing the product / company is environmentally friendly
Ability to pay with cash on delivery (Select Markets Only)
Ability to spread payments over time without added interest
"Guest" check-out (with no sign-in required)
Exclusive content or services
Live-chat box so you can speak to the company
Click & Collect delivery
Option to use "buy" button on a social network
Entry into competitions
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