GWI Core 1 Survey
Reasons for Using Social Media
Choose audience:
What are your main reasons for using social media?
Keeping in touch with friends / family
47.7%
Filling spare time
36.2%
Reading news stories
34.6%
Finding content (e.g. articles, shows, videos, memes, etc)
Seeing what's trending / what's being talked about
Finding inspiration for things (e.g. places to visit, things to buy, etc)
Finding products to purchase
Sharing / discussing opinions with others
Watching live streams (e.g. events, shows, etc)
Making new contacts
Seeing updates / content from your favorite brands
Work-related networking / research
Watching / following sports
Finding like-minded communities / interest groups
Posting about your life (e.g. food, pets, vacations, etc)
Following celebrities or influencers
Avoiding missing out on things
Supporting / connecting with good causes
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