GWI Core 1 Survey
Brand Discovery
Choose audience:
How do you typically find out about new brands and products?
Search engines
32.8%
Ads seen on TV
31.9%
Word-of-mouth recommendations from friend or family members
28.5%
Ads seen on social media
Brand / product websites
Ads seen on websites
TV shows / films
Online retail websites
Recommendations / comments on social media
Consumer review sites
Ads seen on mobile or tablet apps
In-store product displays or promotions
Product comparison websites
Ads seen before online videos or TV shows start to play
Product samples or trials
Updates on brands' social media pages
Ads on billboards or posters
Personalized purchase recommendations on websites
Posts or reviews from expert bloggers
Product brochures / catalogues
Emails or letters / mailshots from companies
Ads in magazines or newspapers
Endorsements by celebrities or well-known individuals
Ads seen on public transport
Stories / articles on newspaper or magazine websites
Ads on messaging apps
Ads heard on the radio
Ads on music-streaming services
Vlogs
Forums / message boards
Ads seen at the cinema
Stories / articles in printed editions of newspapers or magazines
Deals on group-buying websites (e.g. Groupon) (To Q2 2019)
Ads / sponsored content on podcasts
Ads on TV / radio (To Q3 2015)
Ads seen online (To Q4 2018)
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