GWI Core 1 Survey
All Personas
Choose audience:
This Segmentation is generated based on answers to a variety of questions from GWI Core
Mobile Dependents
28.1%
Daredevils
22.9%
Parenting Focused Workers
22.3%
Tech Confident
Parental Investors
Social Learners
Social TV Viewers
Socialites
Thrifty Parents
Memers
Online Activists
Gamers
Sports Fans
Trend-Setters
Traditional Parents
Jet-setters (to Q2 2022)
Go-Getters
Brand-loyalists
Social Media Scrollers
Career Focused Parents
Tech Trackers
Foodies
Social Shoppers
Health Technologists
Tech Suspicious
Early Adopters
Traditionalists
Social Fashionista
Young Parent
Shopaholics
Smart Connectors
Progressives
Esports Fans
Social Gamer
New Expecting Parents
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