GWI Core 1 Survey
Instagram Features / Actions
Choose audience:
What have you done on Instagram in the last month?
Watched a video
34.1%
Created Stories
24.2%
Swiped up on Stories to see more (to Q4 2021)
22.4%
Watched / uploaded content to Instagram Reels
Reacted to polls / questions on Stories
Used filters
Click on a sponsored / promoted post or ad
Clicked on a link sticker on Stories to see more
Used Instagram Discovery
Used IGTV
Posted polls / questions on Stories
Used Instagram Shopping Bag
None of these
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